SUBJCT

2025

SUBJCT (sub-JEKT) is a fashion and lifestyle brand built around the idea of how we present ourselves online. It explores the space between being real and being seen, showing that self-expression today is both emotionally intimate and curated. Younger audiences are fluent in image and video culture. They know how to perform authenticity and understand that identity is something they build, edit, and share with others everywhere.

SUBJCT connects with this mindset by reflecting how modern masculinity and intimacy exist through screens and style.

The identity combines 1990s minimalism with a digital edge. Clean typography, neutral undertones, and simple layouts create a confident but understated look. The photography feels extremely personal and candid, while the copy takes a flirty, poetic tone to connect with the viewer. Together, these elements build a brand that feels honest, contemporary, and self-aware.

the body as an archive

2025

the body as an archive explores how trauma lives on—not only in memory, but in the body. It reflects on how we remember: not in clear narratives, but in fragments, flashes, and half-formed feelings. Sometimes what surfaces isn’t a story, but a sensation—unsettled and hard to name.

layering sound, abstract visuals, and archival material, the work maps a sensory experience of medical trauma. Hospital imagery recurs throughout—curtains, scans, the cold glow of clinical blue—evoking spaces where the body is observed, categorised, and often unheard. There is a quiet violence in these environments, one that lingers long after the moment has passed.

the body as an archive sits in the spaces between words—in the gaps, in the discomfort, in what’s missing. It doesn’t seek resolution. Instead, it invites the viewer to feel their way through the noise.

CROSTA

2024

Crosta isn't just a skincare brand, it's a lifestyle.

With a mixture of Portuguese heritage and Italian style, they're fighting to reduce the worldwide food waste epidemic. Using surplus bread from bakeries and markets around Italy and beyond, they've created a sustainable and recyclable concrete compound made from a mixture of bread, water, and calcium. Their unique skincare range gathers the different chemicals found in bread that are beneficial to skin, doing good for both your skin and the environment.

In collaboration with Enzo Grandio.

pseudomnesia

2024

pseudomnesia is a term I created by blending pseudopapilledema and amnesia—reflects on the fragility of memory when shaped by trauma. It considers how the body, particularly the eye, becomes both witness and unreliable narrator. The optic nerve, affected by pseudopapilledema, becomes a symbolic threshold: a place where vision falters, and with it, the clarity of what we remember.

pseudomnesia explores childhood trauma through the lens of visual distortion. Memories blur like the shadow seen through a fundus camera—subtle, easy to miss, yet capable of obscuring everything. That shadow becomes more than medical—it stands in for the confusion, the emotional opacity, and the warped recollections trauma leaves behind.

presented through abstract visuals and a cold, clinical blue, pseudomnesia evokes hospital spaces, diagnostic light, and the anxiety that lingers long after. What’s seen is uncertain. What’s remembered is incomplete. The work invites viewers into that space of distortion—where memory, body, and perception intersect, and nothing is entirely as it seems.

exic couture

2024

exic couture was born from the desire to merge the realms of gothic allure with fearless creativity. it’s more than a fashion brand — it’s a movement, a space where outcasts and creatives collide to redefine beauty and style.

exic is where the avant-garde isn’t just welcomed; it’s revered.
exic couture’s brand values are rooted in self-expression, rebellion, and creative freedom. the brand champions individuality and the power of art to challenge societal norms, creating a space where gothic fashion becomes a canvas for personal storytelling.

at its core, exic values authenticity, encouraging people to embrace their identities without fear of judgement. the brand promotes inclusivity and community through exic collective — a platform where young creatives can connect, collaborate, and showcase their work.

by intertwining fashion with art and culture, exic stands for bold creativity, subversive beauty, and the limitless potential of the human imagination.

redacted

2023

is a reflection on memory, medical trauma, and the emotional aftermath of childhood illness. Drawing from recurring nightmares and forgotten fragments, the work explores how early experiences are buried, blurred, and rewritten over time. What remains isn’t always clear—but it lingers in dreams, in files, in the things we try not to remember.

Through digitally altered images, a cold NHS-inspired blue palette, and cut or obscured faces, the project evokes the dissociation and distance of looking back. Hospital corridors and family scenes appear as disjointed echoes—half-familiar, half-lost. Presented as a zine, Redacted weaves together personal recollection with broader questions about the erasure of children’s voices in clinical spaces.

The work speaks to the quiet rewiring that happens after trauma: the learned functionality, the guilt, the forgetting. It doesn't try to reconstruct a full story. Instead, it traces the emotional weight of what was redacted—and what surfaces when you start to look again.